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NEXT YEAR’S MODEL SEARCH SWEEPSTAKES
Supermodel Pairs with Publisher and Lord & Taylor
To Seek Fresh New Face to Launch Cover of 2009 Novel
NEW YORK, NY; August 4, 2008 — Avon A/an imprint of HarperCollins Publishers is launching a interactive online contest, along with supermodel Carol Alt (author of This Year’s Model) and Lord & Taylor, to help discover the fresh new face who will grace the cover of Alt’s 2009 novel in the NEXT YEAR’S MODEL Search Online Sweepstakes. The contest will launch on August 26, 2008, the date This Year’s Model goes on-sale. From August 26 to November 20, potential cover girls from 16 to 25 years of age can submit photos to the contest feature page at www.harpercollins.com/nextyearsmodel. (Meanwhile, a distinguished panel of judges will select finalists, with new finalist pictures posting weekly at http://www.flickr.com/groups/nextyearsmodel/.) On November 21, the judges, led by Alt, will announce the 4 top Next Year’s Model entrants, launching all participants into an exciting fan-based voting contest at www.harpercollins.com/nextyearsmodel. On December 11, 2008, NEXT YEAR’S MODEL will be announced, and arrangements will be made for the winner and a guest to be flown to New York City. The grand prize winner will be awarded a professional photo shoot, a meet-and-greet with a top modeling agency, and a wardrobe prize from Lord & Taylor! Avon A intends to feature the winner on the cover of Alt’s upcoming book, Next Year’s Model, in stores in 2009.
Alt, a savvy and innovative marketer whose creative skills were recently featured when she became a top-2 runner up on Celebrity Apprentice, concepted this contest as a way to help a young woman break into the competitive world of professional modeling. In her debut novel, This Year’s Model (in-stores August 26), Alt introduces readers to the high-stakes world of modeling – and gives valuable life lessons to all young women looking to break into the field.
“(Modeling) is one of the only businesses where a woman makes more money than a man,” says Alt, “and in which a young girl can achieve financial stability, meet great people, and travel the world – all while becoming famous and securing her future.” Widely regarded as one of the world’s most recognizable faces after launching the supermodel industry, Alt believes that modeling can be a healthy and empowering career for a young woman — and wanted to offer a hand in helping a new talent into the industry with the NEXT YEAR’S MODEL online search.
Contest Description:
August 26 – November 20, 2008: Contestants, aged 16-25, can enter the contest at www.harpercollins.com/nextyearsmodel and send a photo for consideration. New finalists will be posted daily at Avon’s contest feature page at http://www.flickr.com/groups/nextyearsmodel/. (Please note: entrants can also send a photograph of themselvesf together with a 5X8 index card with their name, address, telephone number and date of birth to Next Year’s Model Contest, c/o Avon Books/HarperCollins Publishers, 10 East 53rd Street, NY, NY 10022. Photographs must depict the entrant only, and photographs including other people will be disqualified.) About the photo submissions, Alt recommends contestants “do not waste money and valuable time, on a portfolio,” when selecting photos to showcase their looks on the NEXT YEAR’S MODEL contest website. Alt continues, “My agents took one look at me, at my face, and made the decision right there that I had ‘it.’” She recommends unposed, natural snapshots, pictures from family vacations and other settings where a young woman’s natural beauty and spirit shine through.
November 21: Carol Alt, with a panel of distinguished judges, will review all photo submissions, and select the Top 4 NEXT YEAR’S MODEL contest entrants, which will be posted online at www.harpercollins.com/nextyearsmodel!
November 21 – December 10, 2008: www.harpercollins.com/nextyearsmodel will host an interactive voting platform, where fans, friends and anyone interested in the glamorous world of modeling can enter into an interactive voting platform, selecting their favorite photos of contest contestants. Poll results will be viewable!
December 10, 2008: Voting closes. A grand prize winner is determined by popular vote (in case of a tie-breaker, Carol Alt and the panel of judges will select a grand prize winner).
December 11, 2008: Grand prize winner announcement on www.harpercollins.com/nextyearsmodel!
Prize Package:
Avon A/an imprint of HarperCollins Publishers will fly the NEXT YEAR’S MODEL grand prize contest winner and a guest or chaperone to New York City, where they will receive two nights hotel stay in a four-star establishment. The grand prize winner will also receive a professional photo shoot; HarperCollins will consider the image for the cover of Carol Alt’s next book. The prize also includes a Lord & Taylor wardrobe gift valued at $500. (Total prize package valued at $6000.)
25 Runners-up will receive a signed copy of Carol Alt’s This Year’s Model. (Runner-up prize valued at $13.95.)
Panel of Judges:
Carol Alt - Carol Alt’s face has appeared on the cover of more than seven hundred magazines. Her calendars, posters, and exercise videos have all sold millions of copies.
LaVelle Olexa, Lord & Taylor – LaVelle Olexa is Lord & Taylor’s Senior Vice President of Public. As such, she is responsible for Publicity, Special Events, and the creative direction for the flagship’s Fifth Avenue windows. A consummate professional, LaVelle started her career modeling and has held a variety of positions in the fashion industry, including the marketing and fashion direction of Lord & Taylor.
Mumtaz Mustafa, Art Director, Avon A/an imprint of HarperCollins Publishers – Mumtaz started at HarperCollins as an assistant designer 6 years ago and is now the art director for Avon and Rayo.
About Carol Alt:
Carol Alt‘s face has appeared on the cover of more than 700 magazines. Her calendars, posters, and exercise videos have all sold millions of copies. She was a recent contestant on The Celebrity Apprentice, is the bestselling author of Eating in the Raw and The Raw 50, is a frequent guest on talk shows, and has acted on stage, television, and in more than 65 movies. This Year’s Model is her first novel.
About This Year’s Model (on-sale 8/26/08):
Supermodel Carol Alt takes on the world of up and coming models in This Year’s Model, her biting, witty, and insightful debut novel. Melody Ann Croft had a lot of plans for her life. Being a model was not one of them. Discovered while working in restaurant, whisked off to New York, and christened “Mac,” she soon learns that plans have a way of…changing. Stepping into her new life is easier than Mac expected. But once you’re on top of the world, all it takes is one wrong step to bring it all tumbling down. In the cutthroat world of fashion, it all comes down to who you can trust. And it won’t be long before Max learns that hanging on to her self will be the toughest battle she’s ever fought.
More information about the NEXT YEARS MODEL contest available at: www.harpercollins.com/nextyearsmodel.
About HarperCollins Publishers
HarperCollins, one of the largest English-language publishers in the world, is a subsidiary of News Corporation (NYSE: NWS, NWS.A; ASX: NWS, NWSLV). Headquartered in New York, HarperCollins has publishing groups around the world including the HarperCollins General Books Group, HarperCollins Children’s Books Group, Zondervan, HarperCollins UK, HarperCollins Canada, HarperCollins Australia/New Zealand and HarperCollins India. HarperCollins is a broad-based publisher with strengths in literary and commercial fiction, business books, children’s books, cookbooks, mystery, romance, reference, religious and spiritual books. With nearly 200 years of history HarperCollins has published some of the world’s foremost authors and has won numerous awards including the Nobel Prize, the Pulitzer Prize and National Book Award, the Newbery Medal and the Caldecott. Consistently at the forefront of innovation and technological advancement HarperCollins is the first publisher to digitize its content and create a global digital warehouse to protect the rights of its authors, meet consumer demand and generate additional business opportunities. You can visit HarperCollins Publishers on the Internet at http://www.harpercollins.com.
Carol~ Saw you with Huda and Kathy Lee today, my granddaughter is 14, smart, athletic, personality +, cute and photographic ` we live in the Berkshires, being close to Albany and Springfield/Hartford ~ has shown interest in modeling, do you have suggestions where we should start , her mother is a single mom of three, 1 just started at URi this fall majoring in fashion design, we do not want to spend money unnecessarily, have thought about Barbizon in Springfield, her mother went to Baribizon in Miami, but did not persue modeling, choose marriage and family instead – please give us advise – she definitely is my idea of a cover girl, Hollister type.
Sincer thanks,
Nan Ann
amb
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Dear ms. Alt..
I am a single mom of 2 girls.. they both want to be a model and I have no clue how to help them… Could you please give me some pointers…
my oldest is fixin to be 13 and my youngest will turn 10 soon.. My oldest Chasteen is 4’11″ and 102 pnds.. brown hair and brown eyes…
Allie is 4’10″ and 65 pounds.. blond hair and blue eyes..
How do i go bout helpin them and what is a scam and what is not… Would really like your thoughts on this please…
Thank you
Ronda Phillips
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Hi! I entered this contest and I am so excited! I have been eating a raw diet (just like Carol) for 2 years! I am such a big fan of hers and I would absolutely love to get the chance to meet her. My two favorite things in life are modeling and good nutrition so naturally she is amazing to me. I was just curious as to when the semi finalists would be notified that they were in the running. Thank you so much for your time and I hope to hear back from you soon.
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Dear Ms. Alt,
I submitted some photos of my daughter , Elizabeth, by mail several days ago and wondered if you posted them on Flickr.com. I wasn’t sure how that worked as far as voting goes or do you have to qualify. Please let me know. Thank you for your time. Sheila
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To all you mom’s who have daughters who want to model…well, i will repeat what i wrote about in my book, “This Year’s Model” –
It is best to bring your daughters to the best, top agencies. If the agent does not think that they have what it takes, they will not take them on.
I tried, in my book, to show you how a girl who has “it” is treated by the industry.
I never needed photos- because the agency had faith that I had what it took, they took me on without a portfolio.
So please take some NICE snap shots- not over made up, not underdressed, not sexy photos- and not artsy either; As the agent needs to see the face.
Bring those photos to a top agency in NYC or other fashion mecca and take a meeting- most agencies have open call times where they see girls who just walk in off the streets…
and give it a shot…
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jarae Reply:
June 26th, 2011 at 12:12 am
what about people in wheelchairs?
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Carol Alt Reply:
July 6th, 2011 at 12:13 pm
In respect to what?
please elaborate…
thx
CA
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Kimberly,
Good for you that you eat healthy!! AND RAW yet-
I wish you all the luck in the world in the contest. I am sure you are a beautiful girl.
As for the finalists, they will be notified in November!
Maybe we will meet in NYC!
Carol
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Hi Carol,
Just wondering, do you consider any other factors besides a photo when selecting a model, because I feel personality and ambition are equally important in this industry. Some girls are super gorgeous, but do not have the personality to match and therefore clients do not like to work with those individuals. Are you going to do semi-phone interviews with potential semi-finalists. And how many semi-finalists do you plan on listing on flickr. Thanks. Hope to hear back.
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Hi Melinda,
We only had the time to go through photos as we got so many responses to the contest we were over whelmed and a bit understaffed!!
Who knew?
But if it is any consolation, as I have worked in the business for over 30 years I have found that modeling is at least one business that has a bit of justice….
Most of the girls who make it and who consistently work are the girls that are nicer and who work hard….
Because there are so many beautiful girls in the world, if one is nasty, she just ends up not working as much as she could have….mostly because no one wants to help her and because I think the clients have come to feel “why should we suffer when there are other girls who can do this job, too!”
I have seen some real beauties fall by the wayside because of their attitudes….
And, yes, I have also seen the reverse: girls who start out so sweet, get a little bit of attention and end up being snotty.
There is not way of telling who will be who.
So, I am just doing the best I can! I am trying to help a girl who I think could have a career in the industry get her first cover-
from there, it is up to her….
and by the way: “Many a fool has been fooled”
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Hi Sheila,
Thank you for your email and for entering your daughter, Elizabeth, in our contest.
I have several people going through the photos (although not nearly as many as are needed to go through all the responses!!)
We have put the four finalists on the Harper Collins website…
And we will have the winner on Dec. 11th.
Please understand something. If your daughter for any reason does not win- it will may have had nothing to do with your daughter!
Most photos we received were hard to see!!
Yes, that is right, in some the lighting, although beautiful or moody or sexy, was not conducive to seeing the actual face of the model…and we needed to see ‘MAC’ (the lead character in my book) in our winner’s face…
and of course, this is all arbitrary as everyone had a different idea of who MAC was/is
So, it had less to do with looks and more to do with a ‘feeling’ gotten from a photo..
And some photos were of girls who were not the right age…Mac is 19 in the book!
So, to you Sheila, and to Elizabeth and to everyone else who sent in a photo- we are not the be all end all judges of beauty;
to me beauty comes in all sizes, shapes, colors and ages….
and of course cannot be captured in one photo in one second during one moment of a life…..
Thank you to all who entered….and best of luck to everyone!!!
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Kimberly,
See the above answer to Sheila
The finalist are already posted on Harper Collins.com and the winner will be announced Dec 11th
Good Luck!
Carol Alt
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hello i am a sexy guy from nigeria and will like to matched up with some beautiful girl
in united states for a very real long relationship….
Below is my email address……willk2008@yahoo.ca
still with love from
DA PRINCE.
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Hey Eddy!!
Aren’t we all looking for that!!
There are plenty of online Matchmaking websites….
Hope you are successful in finding the woman of your dreams for that “very real long relationship”!
Thanks for writing..
Carol Alt
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i want to be your next cover girl how do i enter
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Carol Alt Reply:
January 7th, 2011 at 6:06 am
Michael Candice,
I am sorry, I think you read an old blog…we keep old blogs on the site for people to see what we have done in the past.
The cover girl contest was two or maybe even three years ago!
If we do another contest, I will personally try inform you!
Happy healthy 2011.
regards,
CA
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I was one of the finalists and have been waiting and hoping you have another contest!:)
Please keep me updated if you can:) thanks!!
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Carol Alt Reply:
February 7th, 2011 at 12:02 pm
Hi Jessica,
I am happy for you that you were a Finalist! That’s
great!
The final decision was made by our online viewers!
It was also posted online. I am sorry you missed that
posting!
I will certainly try to keep you updated if i do another
contest!
Keep well, and always look to CarolAlt.com for
any other information as to what I am up to, just
in case!
have a great day!
With love,
CA
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